Hey, I’m Harry. I’m a…

SEM Consultant

sem consultant

Transforming Clicks into Customers.

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My Search Engine Marketing Approach

Partnering for Success

Together, we’ll turn your vision into reality. By immersing myself in your goals, we create SEM strategies that elevate your brand and drive exceptional results.

Precision-Driven Performance

I take an iterative approach in my work to ensure the final result aligns with your creative vision and reflects your unique brand identity. We’ll work together to refine and fine-tune your site’s design, leaving no detail overlooked.

Transformative Search Results

Watch your business thrive with strategies designed for impact. From driving traffic to converting clicks into loyal customers, we focus on delivering measurable success and sustainable growth.

SEM Case Studies

Mazeys

About

Mazeys, a UK-based Mod clothing retailer, needed to boost their online presence and sales.

Challenge

* Low organic traffic and revenue

* High competition

* Ineffective SEM campaigns

Strategy

1. Keyword Research: Targeted niche-specific keywords.

2. On-Page SEO: Optimised product pages and site structure.

3. Content Marketing: Created engaging blog posts on Mod fashion.

4. PPC Campaigns: Launched targeted Google Ads with ecommerce focus.

Results

* Organic Traffic & Revenue: Increased by 300%+

* Search Rankings: Top 5 for key Mod fashion terms

* Conversion Rate: Up by 40%

* ROI: 8:1 from PPC campaigns

Myrtle and Maude

About

Myrtle & Maude, a pre-pregnancy and labour goods company, sought to enhance their online presence and drive sales.

Challenge

* Low brand awareness

* Niche market with high competition

* Ineffective previous SEM campaigns

Strategy

1.Keyword Research: Focused on niche-specific terms like "natural pregnancy supplements" and "labour essentials."

2. On-Page SEO: Optimised product descriptions, meta data, and headers.

3. Content Marketing: Created informative blog posts on pregnancy health and labour tips.

4. PPC Campaigns: Launched targeted Google Ads and social media ads.

Results

* Organic Traffic: Increased by 400%

* Search Rankings: First page for key pregnancy and labour terms

* Strategy: Driving scalable overall revenue.

Natural Health Goods

Background

Natural Health Goods, a company specialising in CBD products, sought to improve their online visibility through SEO.

Challenge

  • Low organic search traffic

  • High competition in the CBD market

  • Previous ineffective SEO strategies

Strategy

  1. Keyword Research: Identified high-value, low-competition keywords such as "CBD oil benefits" and "organic CBD products."

  2. On-Page SEO: Optimised product pages, meta descriptions, and headers with targeted keywords.

  3. Content Marketing: Created informative blog posts on CBD usage, benefits, and industry news.

  4. Technical SEO: Enhanced site speed, mobile responsiveness, and user experience.

  5. Backlink Strategy: Acquired high-quality backlinks from reputable health and wellness websites.

Results

  • Organic Traffic: Increased by 70%

  • Search Rankings: Achieved top 5 positions for key CBD-related terms

  • Backlinks: Secured 50+ high-quality backlinks

SEM Services

First, what actually is SEM (search engine marketing)?

It's the covers the powerful trio: SEO, PPC, and social media. I dive into each channek, optimising your website to rank higher, creating ad campaigns that convert, and leveraging social platforms to boost visibility.

As a SEM consultant, I craft strategies that maximise your online presence, drive traffic, and grow your business. It's about precision, results, and staying ahead in the digital game. Let’s break then down here:

SEO

SEO focuses on improving a website's organic (non-paid) visibility and ranking in search engine results pages (SERPs). The goal is to attract more qualified traffic by optimizing various on-page and off-page elements, such as:

  • Keyword research and optimisation

  • Content creation and optimisation

  • Meta tags and descriptions

  • Header tags and structure

  • Internal and external linking

  • Site speed and mobile-friendliness

  • Local SEO (for brick-and-mortar businesses)

SEO is a long-term strategy that requires ongoing effort, but it can lead to sustainable traffic growth and establish your website as a trusted, authoritative resource in your industry.

PPC

PPC is a model where advertisers pay each time a user clicks on one of their ads. The most common PPC platform is Google Ads, which allows businesses to display ads on Google's search results pages and across its network of partner websites. PPC services include:

  • Keyword research and targeting

  • Ad copywriting and testing

  • Campaign setup and management

  • Bid optimization and budget allocation

  • Landing page design and optimisation

  • Performance tracking and reporting

PPC offers immediate visibility and can be highly targeted, making it an effective way to drive qualified traffic and conversions quickly. However, it requires continuous investment and optimisation to maintain results.

Social

Although not originally part of the main SEM offering that we have seen with SEO and PPC, social is continuing to make its way more and more into search reuslts.

  • Social media strategy development

  • Content creation and curation

  • Profile optimization and branding

  • Community management and engagement

  • Paid social media advertising

  • Influencer marketing partnerships

  • Performance tracking and reporting

SMM helps businesses build brand awareness, foster customer relationships, and drive traffic and conversions through social channels. It can also provide valuable insights into customer preferences and behavior.

What Clients are Saying

"Partnering with Harry has transformed our online presence. His SEM expertise increased our organic traffic by 75% and improved our search rankings for key Mod fashion terms. Our conversion rates are up by 40%, and we've seen a substantial boost in sales. Harry's strategic approach and dedication to our success have been invaluable. Highly recommend his services!"

David Sedman, Mazeys

“I’ve been using Harry for SEO for a couple of years now and I’m really happy with the service. They send me weekly reports so I can see how my website is doing and they’re always available to answer any questions I have. I would definitely recommend them to anyone looking for an SEO service”

Laura Jenkins, Cirrus Research plc

Get in Touch!

Book a free 1:1 introductory session with me to discuss your SEM needs.

SEM FAQs

  • I combine my extensive experience in SEM with a deep understanding of user behavior, thanks to my background in psychology. My "Empathetic SEM" approach focuses on creating campaigns that not only drive traffic but also connect with your target audience meaningfully. I have a history of delivering strong results for clients across various industries, making me a reliable partner for your SEM needs.

  • I aim to break down complex SEM concepts into easily digestible information. I understand that not everyone is an SEM expert, and I take the time to ensure that my clients understand the strategies I employ. Whether you're new to SEM or have some experience, I'll guide you through the process with clarity and patience.

  • I'm passionate about staying up-to-date with the ever-evolving world of SEM. I regularly attend industry conferences, participate in online forums, and engage with other SEM professionals to exchange ideas and insights. By staying on top of the latest trends, tools, and tactics, I ensure that my clients benefit from the most effective and cutting-edge strategies available.

  • When you collaborate with me, you can expect a dedicated, data-driven approach to your SEM campaigns. I'll take the time to understand your business goals, target audience, and unique selling propositions to create a customized strategy that maximizes your return on investment. I'll keep you informed throughout the process, providing regular updates and transparent reporting on your campaign's performance. With me as your SEM consultant, you can focus on running your business while I work tirelessly to drive relevant traffic and increase your online visibility.

  • I've worked with a wide range of businesses, from small local shops to large e-commerce websites and B2B service providers. Regardless of your industry or size, if you want to increase your online visibility, drive more relevant traffic to your website, and ultimately grow your business, my SEM services can help you achieve your goals.

  • I believe in the importance of setting clear, measurable goals and tracking the right metrics to gauge the success of your SEM campaigns. Depending on your specific objectives, I'll monitor key performance indicators such as click-through rates, conversion rates, cost per conversion, and return on ad spend. I'll provide you with regular, easy-to-understand reports that showcase your campaign's performance and identify areas for optimisation.

  • The timeline for seeing results from SEM campaigns can vary depending on factors such as your industry, target audience, and competition. However, with my data-driven approach and continuous optimisation, you can typically expect to see improvements in your key metrics within the first few weeks to months. I'll work closely with you to set realistic expectations and keep you informed of your campaign's progress every step of the way.

  • My "Empathetic SEM" approach is rooted in the belief that understanding and connecting with your target audience on a deeper level is crucial for SEM success. By combining my skills in psychology and user behaviour analysis with data-driven insights, I craft campaigns that not only grab attention but also resonate emotionally with your potential customers. This approach leads to higher engagement, better click-through rates, and ultimately, more conversions for your business.

Let’s work together.

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I look forward to hearing from you!